Why Reviews = Revenue for HVAC Businesses
Customer reviews are more than just nice things to put on a website; they have a direct effect on how much money the HVAC business makes. A lot of the time, people use reviews to help them decide which service providers to trust. A business that has a lot of new five-star reviews is clearly better than one that only has a few old testimonials.
Good reviews increase social proof, protect a brand’s image, and boost its position in local search results. Businesses with good reviews and regular feedback show up higher on search engines like Google, which makes them more noticeable to people who might buy from them. On the other hand, not having any reviews can make people question, even if the service is great.
The problem for many HVAC companies is that it can be hard to regularly get reviews. The techs are busy, the office staff might forget to follow up, and customers don’t usually leave reviews unless they are asked to. When this happens, HVAC CRM software can make all the difference. It can automate the review request process and turn happy customers into strong brand supporters.
How CRM Automations Request Reviews Post-Service
People used to rely on techs to tell customers to leave reviews when the job was done, or they would send one follow-up text that was often ignored. It’s simple to forget that these ways don’t always work the same way. New HVAC CRM systems, on the other hand, can do this right away and in a planned way.
The CRM can send a unique message to the customer as soon as the job is marked as done. The message can thank the customer for buying and ask them to tell others about it. You can text, email, or send both of these ways, based on which way the customer is most likely to use.
The system does these things for them, so when a job is done, it sends a review request instantly, so no one on the team has to remember to do it. This makes sure that no chance is missed, and over time, the number of reviews slowly grows. HVAC companies don’t have to do everything by hand. Instead, they can focus on giving great service while the CRM builds their name in the background.
Example: 5-Star Review Campaign in GoHighLevel
There is a great HVAC CRM tool called GoHighLevel that makes setting up a review program easy and useful. Say a worker ends a job and adds the new state to the customer’s phone app. The customer gets a friendly text message right away thanks them for picking your business. The message has a straight link to your Google Business Profile, so it only takes a few taps for the customer to leave a review.
The system can send a nice follow-up message a few days later if the customer doesn’t reply within a certain amount of time. This second point of contact often gets more reviews that the first message might have missed. HVAC companies can build a powerful system for constantly getting reviews by setting up these ads just once and letting them run on their own.
This method is great because it is consistent. Follow-ups are done on every job and with every customer. The business also gets a steady stream of feedback that makes it more credible and visible online.
Automating Google My Business Feedback
A big part of how HVAC companies show up in area search results is Google My Business (GMB). Google often shows a map pack with three nearby businesses when someone puts in “HVAC repair near me.” The number and level of reviews have a big impact on where it ranks in that pack. A company with a lot of good reviews is much more likely to be at the top than one with only a few.
You can set up an HVAC CRM system to send people straight to your GMB page after service. This cuts down on steps and makes it easy for them to leave feedback. The CRM gives customers the exact link, so they won’t have to look for your name. This makes it more likely that they’ll follow through.
This way of doing things also makes sure that feedback is gathered quickly, while the customer is still thinking about the service. With these many good reviews coming in, your GMB rank will go up over time. This will also bring you more free traffic and help people trust you eventually.
Turning Reviews into Repeat Business
Not only getting reviews is the first step. The best HVAC companies use their HVAC CRM system to see what happy customers have to say and to make them loyal customers who buy from them again and again. The CRM can add the right tag to a customer’s record when they write a review. This makes it easy to make targeted follow-up ads that offer discounts for being loyal, getting tune-ups once a year, or signing up for a maintenance plan.
One customer who gives a five-star review after having their air conditioner fixed in the summer can be told to get it serviced again the following spring. This helps people remember your business, and it turns one-time users into repeat buyers.
You can also promote your business with good reviews, share them on social media, or put them on your website. Customer feedback is now a useful marketing tool that makes money even after the job is done. Now, every hvac crm review automation is better.
Final Thoughts
To improve the look of your online page, you don’t need luck or people to contact you. If you have a good HVAC CRM program, it will ask for reviews immediately. This will make it easy to get feedback from Google and turn happy customers into loyal fans.
If you’re ready to take control of your reputation and grow your HVAC business faster, use GHL to boost your reputation on autopilot.
